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First-Click Attribution vs. Last-Click Attribution
First-Click Attribution vs. Last-Click Attribution: A Real-World Case Study

Understanding Attribution Through a Case Study Imagine you are managing three marketing channels—Channel 1, Channel 2, and Channel 3—that drive…

How does Meta Ads targeting works?

To illustrate the process clearly, let's consider a basic type of campaign focused on generating leads, specifically optimized for lead…

Image representing Google Search Generative Engine
Impact of Google’s Search Generative Engine (SGE) on SEO

Google's Search Generative Engine (SGE) is a revolutionary advancement in the realm of search engine technology, leveraging the power of…

Hyperlocal - Digital Marketing
How to Execute Hyperlocal Marketing Using Digital Channels

Whether you operate a chain of schools, a small clinic, or retail shops, your target audience is often concentrated within…