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First-Click Attribution vs. Last-Click Attribution: A Real-World Case Study

First-Click Attribution vs. Last-Click Attribution

Understanding Attribution Through a Case Study Imagine you are managing three marketing channels—Channel 1, Channel 2, and Channel 3—that drive traffic to your website, leading to primary conversions for your business. Your goal is to analyze the performance of these channels based on first-click and last-click conversions and decide how to allocate an additional 25% […]