Over the past year, I’ve been exploring the potential of AI-based video creation tools. Initially, my focus was on AI avatars, which proved incredibly useful for producing explainer videos, product demos, and promotional content. The features and options available were impressive, leaving us in awe of their capabilities. 

There are numerous tools in the market designed to help create AI avatar videos, each offering unique functionalities. According to Grand View Research, the global AI video generation market size was valued at USD 135.8 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 20.2% from 2021 to 2028, highlighting the rapid growth and interest in this technology.

The 1st is my own mobile recorded video and the 2nd video is an AI generated vidoe.

Recently, I started exploring AI personal avatar videos. The experience has been nothing short of amazing. These tools allow for a level of personalization and direct communication that was previously unimaginable. Below is a summary of my experience with AI personal avatar videos:

  • Video Quality: The quality is excellent, making it difficult to distinguish between a real video and an avatar video.

  • Lip Sync: The synchronization is generally fine.

  • Voice: The voice used is not my own, and the tool struggled with the accent.

  • Body Movement: There’s room for improvement in making movements more natural.

Pros

Direct Communication for Founders

AI personal avatar videos are a boon for founders who wish to engage directly with their customers or potential clients. This direct interaction can foster a more personal connection, enhancing customer trust and engagement.

According to a study by Wyzowl, 87% of businesses now use video as a marketing tool, and 96% of people have watched an explainer video to learn more about a product or service.

Personal avatar videos can take this a step further by adding a personalized touch.

Visual Appeal

These videos look amazing and can be customized to reflect the brand’s identity.

The high-quality graphics and realistic avatars contribute to a professional and polished final product.

Cons

Voice Cloning Limitations

While the visual aspects of AI avatars are impressive, the voice cloning technology still has room for improvement. The current state of voice synthesis often lacks the natural intonation and emotional depth that human voices convey. A survey by Voicebot.ai found that 52% of respondents feel AI voices sound unnatural, indicating a significant area for development.

Emotional Expression

Adding emotions remains a challenging aspect for AI video tools. Even with advancements in AI avatars, the ability to convey genuine emotions through facial expressions and voice modulation is still not fully realized. According to a report by PwC, 59% of consumers believe companies have lost touch with the human element of customer experience. Emotional expression in AI avatars could bridge this gap, but current technology is not yet fully capable.

Conclusion

AI-based video creation tools have made significant strides, offering a range of benefits, especially for personalized communication and high-quality visual content. However, there are still challenges to overcome, particularly in voice cloning and emotional expression. As technology advances, we can expect these tools to become even more sophisticated, enhancing their utility and impact. 

I would love to hear your thoughts on the use of AI in video creation. If you need marketing consulting or have any questions, please feel free to connect with me. Let’s explore the future of AI-driven content together!