Ozonetel Communications

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Case Study 1: Ozonetel Communications

Ozonetel is a leading cloud telephony provider serving 2,500+ enterprises across BFSI, e-commerce, healthcare, and logistics.

Overview

Ozonetel is a leading cloud telephony provider serving 2,500+ enterprises across BFSI, e-commerce, healthcare, and logistics. Despite strong product capabilities, the company relied heavily on paid media for lead acquisition, which led to rising CPL and inconsistent lead quality.

Challenge

Over 65% of leads were coming from paid channels, with conversion rates below 1%. Cost per lead was increasing YoY, and pipeline predictability was weak. The company needed a sustainable inbound engine to generate high-intent enterprise leads.

Strategy

We implemented a full-funnel inbound strategy focused on SEO, content marketing, and marketing automation:

Built 40+ high-intent solution and industry pages
Developed topic clusters targeting 150+ commercial keywords
Created case studies, blogs, and gated resources
Implemented marketing automation with lead scoring and drip sequences
Optimized technical SEO and internal linking

Results (12 Months)

3X increase in organic traffic
120+ keywords ranking on Page 1
40% reduction in dependency on paid channels
Lead-to-conversion rate improved from <1% to ~2%
Higher enterprise-quality inbound leads

Organic became the second-largest acquisition channel within one year, significantly improving ROI.

2.7k Positive Reviews

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Improved Project

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Ozonetel

Co-Founder, Ozonetel

"Marketing Advisor transformed our inbound strategy completely. Within months, we saw measurable improvement in lead quality and organic visibility. Their structured approach to SEO and marketing automation helped us build a predictable enterprise sales pipeline while reducing our dependency on paid media."

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