Fashion E-Commerce Brand

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Case Study 3: Fashion E-Commerce Brand – Revenue Growth from ₹1L to ₹1Cr

Overview

A men’s fashion e-commerce brand faced declining website sales and heavy reliance on marketplaces. Website revenue had dropped to approximately ₹1 lakh/month.

Challenge

Low organic visibility, underperforming product categories, weak remarketing, and poor customer retention were impacting revenue.

Strategy

We deployed a performance + retention growth framework:

Technical SEO overhaul and product-level optimization
PPC campaigns targeting high-intent fashion keywords
Facebook & Instagram dynamic product ads
WhatsApp, SMS, and push notification automation
Abandoned cart recovery workflows
Weekly SKU-level analytics tracking

Data revealed that “Shirts” contributed to 70% of total revenue, with a “Solid White Shirt” as the highest-performing SKU. We scaled paid budgets and SEO around this winning category.

Results (18 Months)

Revenue scaled from ₹1 lakh to ₹1 crore/month
4X improvement in ROAS
Significant increase in organic search traffic
Higher repeat purchase rate
Improved customer LTV through retention automation

The brand evolved from survival mode to a scalable, data-driven growth engine.

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