Overview
BYJU’S expanded into offline tuition centers to strengthen its hybrid learning model. The goal was rapid multi-city expansion while maintaining consistent student acquisition and center-level profitability.
Challenge
- Launching physical centers across multiple Tier 1, Tier 2, and Tier 3 cities
- Building local trust in competitive education markets
- Ensuring each center achieved minimum enrollment targets within 90 days
- Managing CAC across diverse geographies
Strategy
We executed a hyperlocal performance + brand activation model:
- City-wise launch blueprint with pre-launch buzz campaigns
- Geo-targeted Meta & Google Ads for student acquisition
- Center-specific landing pages with local SEO optimization
- Parent seminars & on-ground activation campaigns
- CRM-integrated lead management & counseling funnel tracking
- Data dashboards for daily center-wise performance tracking
Results (24 Months)
- Scaled from 0 to 130+ centers across India
- Reduced student acquisition cost by 28% over 12 months
- Achieved 90-day enrollment targets in 80% of centers
- Built predictable city-wise launch playbook
- Improved lead-to-admission conversion rate by 35%
The structured city-launch framework enabled rapid national expansion while maintaining operational efficiency.