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BYJU’S Tuition Centre

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Case Study 4: BYJU'S Tuition Centre – Scaling Offline Education from 0 to 130 Centers

Overview

BYJU’S expanded into offline tuition centers to strengthen its hybrid learning model. The goal was rapid multi-city expansion while maintaining consistent student acquisition and center-level profitability.

Challenge

  • Launching physical centers across multiple Tier 1, Tier 2, and Tier 3 cities
  • Building local trust in competitive education markets
  • Ensuring each center achieved minimum enrollment targets within 90 days
  • Managing CAC across diverse geographies

Strategy

We executed a hyperlocal performance + brand activation model:

  • City-wise launch blueprint with pre-launch buzz campaigns
  • Geo-targeted Meta & Google Ads for student acquisition
  • Center-specific landing pages with local SEO optimization
  • Parent seminars & on-ground activation campaigns
  • CRM-integrated lead management & counseling funnel tracking
  • Data dashboards for daily center-wise performance tracking

Results (24 Months)

  • Scaled from 0 to 130+ centers across India
  • Reduced student acquisition cost by 28% over 12 months
  • Achieved 90-day enrollment targets in 80% of centers
  • Built predictable city-wise launch playbook
  • Improved lead-to-admission conversion rate by 35%

The structured city-launch framework enabled rapid national expansion while maintaining operational efficiency.

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