Election Campaigns and the Power of Perception
Bihar is gearing up for elections in a few months. As one of the poorest states in India, every election carries high expectations. Parties have already begun their campaigns, and voters are watching every move of the leaders with sharp eyes. Most of the population in Bihar falls into the middle-income or poor categories, with […]
Meta Ads Benchmark Report (2024)
A Comprehensive Industry-Wise Analysis with Global and Country-Specific Insights Introduction Meta (Facebook & Instagram) Ads continue to dominate the digital advertising landscape, with an increasing reliance on artificial intelligence (AI) and enhanced targeting capabilities. This benchmark report provides a detailed breakdown of key advertising metrics, including: This data-rich report is designed for marketers, agencies, and […]
The Emergence of AI-Based Personal Video Tools
Over the past year, I’ve been exploring the potential of AI-based video creation tools. Initially, my focus was on AI avatars, which proved incredibly useful for producing explainer videos, product demos, and promotional content. The features and options available were impressive, leaving us in awe of their capabilities. There are numerous tools in the market […]
Preparing for a Future Without Cookies: Essential Strategies for Retail and Advertising
As the retail industry grows and privacy becomes more important, using strong first-party data is becoming crucial for success. Introducing strict standards for measuring results will also help retail media networks provide trustworthy data that brands need. The End of Third-Party Cookies and Its Effects Google plans to stop using third-party cookies by the third […]
How to Execute Hyperlocal Marketing Using Digital Channels
Whether you operate a chain of schools, a small clinic, or retail shops, your target audience is often concentrated within a 5-15 km radius of your locations. Leveraging digital channels for hyperlocal marketing can significantly enhance your reach and engagement within this specific geographical area. Here’s a detailed, data-rich guide on how to effectively implement […]
Impact of Google’s Search Generative Engine (SGE) on SEO
Google’s Search Generative Engine (SGE) is a revolutionary advancement in the realm of search engine technology, leveraging the power of generative AI to enhance user search experiences. This engine is designed to understand and generate responses to user queries by creating content that directly answers questions, offers explanations, and even engages in follow-up dialogues. Here’s […]
How does Meta Ads targeting works?
To illustrate the process clearly, let’s consider a basic type of campaign focused on generating leads, specifically optimized for lead conversions. Here’s an overview of the campaign settings: The campaign employs broad targeting with no specific restrictions on placement, audience, or budget at the Ad set level, making it a complete Advantage+ campaign. The campaign’s […]