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D2C Brands · Ecommerce Stores · Marketplaces · Quick Commerce

The first order is paid for. The second one is profit.

We run full-funnel growth for D2C brands and ecommerce stores — creative-led paid social, search and shopping, marketplace visibility and retention flows that turn first orders into repeat revenue, measured on contribution margin rather than platform ROAS.

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Retail storefront representing D2C and eCommerce brands
Who We Work With

Six commerce models, six different economics.

01

Fashion & beauty D2C

Creative fatigue is the biggest cost driver. Growth depends on how fast new hooks reach the feed.
02

Food, beverage & FMCG

Low AOV, high frequency. The profit lives in repeat purchase and subscriptions, not the first basket.
03

Marketplace sellers

Amazon, Flipkart, Nykaa and quick commerce — rank, ratings and ad share decide the shelf.
04

Home, electronics & lifestyle

High consideration, high AOV. Comparison content, EMI messaging and remarketing carry the sale.
05

Health, wellness & supplements

Claims discipline plus retention. Trust and reviews decide whether CAC ever pays back.
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06

Omnichannel retail brands

Online drives footfall and footfall drives online. Measurement has to see both.
The Metric We Report

Contribution margin per order — not platform ROAS.

ROAS flatters discounts and ignores returns. We report blended CAC, contribution margin after ad spend and 90-day repeat rate, so growth is judged on the cash it actually leaves in the business.

Acquisition
First order at a CAC the margin can carry
Blended CAC tracked against first-order margin, not in-platform ROAS.
Retention
Second order within 90 days
Email, WhatsApp and SMS flows built around replenishment and post-purchase moments.
Marketplaces
Organic rank and ad share per hero SKU
Listings, reviews and sponsored ads managed as one shelf.
Profit
Contribution margin after marketing
Returns, discounts and shipping in the model, so scale does not erode margin.
What We Run

A focused growth stack for Ecommerce & D2C.

Marketing team reviewing campaign performance on a dashboard

Creative-Led Paid Social

Meta and YouTube run on a weekly creative pipeline — hooks, UGC and offers tested fast enough to beat fatigue.

Search, Shopping & PMax

Feed-optimised Shopping and Performance Max structured by margin tier, so spend chases profit, not just revenue.

Marketplace Growth

Amazon, Flipkart and quick-commerce listings, reviews and sponsored ads run as one shelf strategy.

Retention & Lifecycle

Email, WhatsApp and SMS flows for welcome, replenishment and win-back — where repeat revenue lives.

Profit-Level Analytics

Server-side tracking and blended CAC reporting that tie spend to contribution margin, not platform-reported ROAS.
Symptom & Diagnosis

Find the row that sounds like your last cycle.

The symptom
"ROAS looks fine but the bank balance doesn't"
Root cause
Platforms optimise for revenue and ignore discounts, returns and shipping costs.
Our treatment
Margin-Based Bidding
The symptom
"Ads that worked last month have stopped"
Root cause
One or two winning creatives carry the account until fatigue hits.
Our treatment
Weekly Creative Pipeline
The symptom
"Customers buy once and never come back"
Root cause
No post-purchase journey beyond an order confirmation email.
Our treatment
Retention Flow Build
The symptom
"Marketplace sales are flat while ad spend climbs"
Root cause
Listings, reviews and sponsored ads are managed separately, with no hero-SKU focus.
Our treatment
Marketplace Shelf Program
3.1x

increase in repeat-purchase revenue

38%

lower blended CAC

4.2x

blended return on ad spend

FAQ

Questions, answered.

Yes. We set up tracking, feeds and retention tooling on whichever platform you run, including server-side conversion tracking so iOS and cookie loss do not blind the ad accounts.

Yes. Marketplace listings, reviews and sponsored ads are run alongside your D2C site, so you can see which channel is actually profitable per SKU.

Budgets are set from contribution margin and target CAC per product, not a flat ROAS target, so you scale the SKUs that make money and hold back the ones that do not.

Yes. Retention and lifecycle can run as a standalone engagement, and we will share data with your media team so both sides optimise for the same customer.

Tell us which SKU should be scaling.

We review your ad accounts, product feed, marketplace listings and retention flows, then show where the fastest profitable growth is. No obligation.

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