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Healthcare · Apps · Telemedicine · Digital care

An install is not a patient. A completed consult is.

Digital care products are judged on activated users and repeat consultations, and they carry a privacy constraint most growth playbooks ignore. We run acquisition on completed consults, measured without moving patient data where it should not go.

Doctor conducting an online video consultation with a patient
The metric
Cost per first consult completed
Buying window
Always-on, cohort-led
Who decides
Founder or growth lead
How We Run It

Acquisition that respects the data boundary.

01

Consult-first optimisation

Campaigns optimised to a completed consult, not to installs or signups.
02

Privacy-safe measurement

Conversion tracking on booking events and anonymised identifiers, with no clinical detail leaving your systems.
03

Condition content

Symptom and condition content built for search and AI answers, reviewed for clinical accuracy.
04

Retention by cohort

Repeat consultation and subscription behaviour read by cohort, so acquisition scales on real retention.
Symptom & Diagnosis

What usually goes wrong here.

The symptom
"Installs are cheap, consults are not"
Root cause
Spend optimised to the app store rather than to care delivered.
Our treatment
Consult-First Signal Rebuild
The symptom
"We cannot track properly without risking patient data"
Root cause
Analytics built as if it were an e-commerce funnel.
Our treatment
Privacy-Safe Analytics
The symptom
"Users consult once and disappear"
Root cause
No lifecycle programme after the first consult.
Our treatment
Retention Lifecycle Flow
FAQ

Questions, answered.

Yes. Measurement stays on booking events and anonymised identifiers; we never need clinical data.

As a separate funnel with its own content, pilots and procurement cycle — not consumer performance media.

It depends on the condition and urgency. Search dominates urgent care; social and content carry chronic and preventive categories.

Related Healthcare Pages
Cost per appointment booked, by service line
Cost per consultation attended
Contribution margin per acquired customer

What does a completed consult cost you today?

Share your funnel. We will show where installs stop becoming consults, and how to measure it without exposure.