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Product-Led · Sales-Led · Vertical SaaS · Enterprise

MQLs don't pay the bills. Pipeline does.

We build predictable pipeline for B2B SaaS — intent-led search, LinkedIn and ABM, SEO that ranks for buying-stage queries and AI answer engines, and lead scoring that hands sales accounts worth calling. Reported on pipeline and CAC payback, not form fills.

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Ecommerce & D2C instead
Analyst reviewing growth experiment results on a laptop
Who We Work With

Six SaaS motions, six different buyers.

01

Product-led SaaS

Signups are easy; activation is not. Growth is judged on product-qualified accounts, not trials.
02

Sales-led mid-market

Demo requests that sales actually accepts, with ICP fit scored before the calendar invite goes out.
03

Enterprise & ABM

Long cycles and buying committees. Named-account programs that warm every stakeholder, not just one.
04

Vertical SaaS

Niche buyers in education, healthcare or finance, where category language and trust decide the shortlist.
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05

Dev tools & API-first

Technical buyers who ignore ads and trust docs, communities and search results instead.
06

Indian SaaS going global

Selling into the US, UK and Middle East with positioning, pricing pages and channels that fit each market.
The Metric We Report

Cost per sales-accepted opportunity — and CAC payback.

Leads are a vanity number in SaaS. We report cost per sales-accepted opportunity, pipeline created by channel and CAC payback in months, so marketing is measured in the same currency as the board deck.

Product-led
Product-qualified account
Activation events wired back to ad platforms, so spend chases users who reach value.
Sales-led
Sales-accepted opportunity
Closed-loop CRM reporting, so channels are judged on opportunities, not MQLs.
Enterprise
Target account engaged and in pipeline
Account-level engagement across ads, content and outbound, read per buying committee.
Expansion
Upsell pipeline and net revenue retention
Lifecycle and in-app nudges that turn existing accounts into expansion revenue.
What We Run

A focused growth stack for B2B SaaS.

Analytics dashboard showing campaign performance data

Intent-Led Search

Google and Bing campaigns built on bottom-funnel, competitor and alternative queries — where buyers are already comparing tools.

LinkedIn & ABM

Account-based programs that reach the full buying committee with proof, not just the person who downloads the ebook.

SEO & AI Answer Visibility

Comparison, use-case and integration pages that rank on Google and get cited in ChatGPT, Perplexity and AI Overviews.

AI Lead Scoring & Nurture

Fit and intent scoring with automated nurture that routes ready accounts to sales the same day.

Pipeline Analytics

CRM-connected attribution from first touch to closed-won, with CAC payback reported by channel.
Symptom & Diagnosis

Find the row that sounds like your last cycle.

The symptom
"Marketing hits MQL targets, sales says the leads are junk"
Root cause
The MQL definition rewards form fills, not ICP fit or buying intent.
Our treatment
ICP Scoring & Sales SLA
The symptom
"Trial signups never convert to paid"
Root cause
Acquisition targets signups with no link to activation events.
Our treatment
Activation-Led Acquisition
The symptom
"We're invisible when buyers compare tools"
Root cause
No comparison, alternative or integration content, so competitors own the shortlist.
Our treatment
Bottom-Funnel Content Engine
The symptom
"LinkedIn is expensive and nothing closes"
Root cause
Lead-gen forms aimed at job titles, not named accounts in an active buying cycle.
Our treatment
Account-Based Program
3.4x

more sales-accepted opportunities

42%

lower cost per opportunity

11 mo

average CAC payback achieved

FAQ

Questions, answered.

Yes. We connect ad platforms and your website to the CRM so every channel is reported on opportunities and revenue, not just leads.

Yes. For PLG we optimise acquisition against activation and product-qualified accounts, and build the nurture that moves free users to paid.

Paid search and LinkedIn usually produce qualified opportunities within the first 6–8 weeks; SEO and AI answer visibility compound over 3–6 months.

We support outbound with intent data, target account lists and content that warms accounts before sales reaches out, so marketing and SDR effort hit the same accounts.

Tell us where your pipeline stalls.

We review your ads, CRM, website and lead routing, then show where the fastest pipeline gains are. No obligation.

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