Claims discipline and repeat purchase decide whether a wellness brand survives scale. We build compliant acquisition and a subscription motion where contribution margin, not first-order revenue, sets the spend.
Yes. Creative and claims go through a review step, and campaign structure is designed for what the category permits.
Both, as a deliberate split with pricing and assortment rules so the two channels do not undercut each other.
Replenishment and lifecycle flows usually show inside two purchase cycles, which for most categories is eight to twelve weeks.
Send us channel and cohort data. We will show which channels are profitable after returns, discounts and repeat behaviour.
