Paid media is the fastest lever you have and the easiest one to waste. We plan spend against your actual admissions calendar or appointment cycle, not a generic monthly budget, and report on qualified enquiries — not clicks.
Search, social and programmatic structured around your actual funnel stages, not platform defaults.
A constant cycle of new ad variants, so performance does not decay as audiences get fatigued.
Spend shifted daily toward the campaigns and audiences actually producing qualified enquiries.
One dashboard tying ad spend to enquiries, enrolments or appointments — not just platform-reported clicks.
Platforms are optimizing for cheap clicks, not qualified leads that actually convert.
The same three ad creatives have been running for six months.
Ad platforms and CRM were never connected.
Google Search, Performance Max, Meta, and programmatic display — whichever mix your buyer actually uses, decided from data rather than habit.
We report on qualified enquiries and enrolments, not clicks or impressions, and we plan spend against your specific admissions or appointment calendar.
It varies by city and category, but we will tell you honestly in the audit whether your current budget can realistically hit your enquiry targets.
Send us your ad accounts. We will show you where spend is being wasted and where it should move, within two working days.
