Social is where parents and patients decide whether to trust you before they ever click an ad. We run organic and paid social as one system — content that earns attention, and spend that converts it.
The two or three platforms your actual buyer uses, chosen over spreading thin across all of them.
A steady content and ad-creative pipeline so engagement does not stall between campaigns.
Comments, DMs and reviews managed as a lead channel, not an afterthought.
The organic posts that already work, put behind targeted spend instead of guessed-at new creative.
Content built for likes, not for the questions a buyer actually has before enquiring.
No clear path from a comment or DM to a booked call or visit.
No system for turning what already works into paid creative.
Yes, run as one system — organic finds what resonates, paid spend scales it, rather than two disconnected efforts.
Whichever two or three your specific buyer actually uses. For most EdTech and healthcare brands that is Instagram, Meta and increasingly YouTube Shorts.
Yes — comments, DMs and reviews are treated as a lead channel, with response-time targets, not left for whenever someone has time.
Send us your last three months of posts and ad spend. We will show you what is working, what is wasted, and what to fix first.
