IWAS – Global E-Commerce - Marketing Advisor In

IWAS – Global E-Commerce

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Case Study 5: IWAS – Global E-Commerce Growth (USA & Europe)

Overview

IWAS is a sustainable slow-fashion brand rooted in Indian craftsmanship. The brand operates from India while serving customers across the USA and Europe, focusing on conscious consumers.

Challenge

Building international demand from India-based operations
Competing with global sustainable fashion brands
High shipping costs and long delivery timelines
Need for strong brand storytelling and positioning

Strategy

We implemented a global D2C performance and brand-building model:

Market research across USA & European sustainable fashion segments
International SEO targeting ethical fashion keywords
Meta & Google Shopping campaigns focused on high-income audiences
Influencer collaborations in eco-fashion communities
Conversion-optimized product pages with sustainability storytelling
Email automation & retention campaigns
Data-backed SKU performance optimization

Results (18 Months)

5X growth in international website traffic
60% of revenue generated from USA & Europe markets
Improved conversion rate by 2.3X
35% repeat purchase rate through retention workflows
Positive ROAS across international paid campaigns

The brand successfully positioned itself as a premium sustainable label globally, while managing operations from India.

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