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Your batch fills in eight weeks. So does the ad market.

Coaching demand arrives in a spike around results, every competitor bids into the same fortnight, and the only number that counts is how many students sat in a demo class. We plan the year backwards from that.

THE METRIC
Cost per demo-class attendee
BUYING WINDOW
Results season, Apr–Jun
WHO DECIDES
Institute owner and academic head
HOW WE RUN IT

Four moves across the coaching year.

01

Build the pool (Nov–Jan)

Cheap reach, faculty content and retargeting audiences assembled months before click rates climb.
02

Capture intent (Feb–Mar)

Search and comparison demand peaks. Fee, faculty, cut-off and result pages do the selling.
03

Convert the spike (Apr–Jun)

Results are out. A counsellor SLA under fifteen minutes decides who enrols and who walks.
04

Recover (Jul–Oct)

Droppers, repeaters and next-year juniors — the cheapest enrolments on the calendar.
SYMPTOM & DIAGNOSIS

What usually goes wrong here.

The symptom
"CPL triples during results season"
Root cause
No retargeting pool was built during the cheap months.
Our treatment
Intake Calendar Model
The symptom
"Enquiries are up, admissions are flat"
Root cause
Counsellor follow-up collapses after day two.
Our treatment
Enrolment Funnel Audit
The symptom
"Competitors outrank us in our own city"
Root cause
No branch-level local pages or Google profile hygiene.
Our treatment
Branch Local Stack
FAQ

Questions, answered.

Yes, but the season is won in the four months before it. Starting the week results are announced buys the most expensive clicks of the year.

Every branch gets its own local page, Google profile, budget line and cost per qualified enquiry, ranked side by side for head office.

Usually it is a qualification and follow-up problem. The audit tells you which, from your own CRM data, before you spend more.

RELATED EDTECH PAGES
Cost per completed centre visit
Cost per campus tour attended
Cost per activated trial
Cost per profile evaluation completed

Which batch are you trying to fill?

Send us your ad account and CRM export. You get a written diagnosis of where demo-class attendance is leaking, within two working days.