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EdTech · Preschool · Daycare · Franchise expansion

A parent will drive three kilometres. Not thirteen.

Preschool marketing is two businesses running through one website: parents inside a small catchment who need a centre visit, and franchise partners anywhere in the country who need a business case. Mixing them is why most preschool funnels underperform.

Parent walking with a child near a school campus
The metric
Cost per completed centre visit
Buying window
Jan–Apr admissions
Who decides
Centre owner or franchise director
How We Run It

Two funnels, deliberately kept apart.

01

Catchment targeting

Radius, pin-code and apartment-cluster campaigns instead of city-wide spend that wastes half the budget.
02

A page per centre

Fees, timings, safety, staff and photos on their own page and Google profile, maintained weekly.
03

Visit, not enquiry

Automated reminders and reschedules so a booked visit becomes an attended visit.
04

Franchise funnel

A separate landing page, investment calculator and qualification gate on capital and city before anyone calls.
Symptom & Diagnosis

What usually goes wrong here.

The symptom
"Franchise and parent leads are mixed together"
Root cause
One form and one funnel serving two entirely different buyers.
Our treatment
Dual-Funnel Split
The symptom
"Leads are cheap but never join"
Root cause
Parents targeted by interest rather than distance and life stage.
Our treatment
Catchment Intent Map
The symptom
"Visits get booked and then nobody turns up"
Root cause
No confirmation or reminder sequence after the booking.
Our treatment
Show-Up Rate Program
FAQ

Questions, answered.

Yes — a single centre is mostly a local search and reviews problem, which is the cheapest part of the work to get right.

On a separate funnel, with its own page, calculator and qualification criteria, so parent enquiries never get buried under investor leads.

Yes, including photography direction. What a parent sees of the space and the staff does more work than any ad copy.

Related EdTech Pages
Cost per demo-class attendee
Cost per campus tour attended
Cost per activated trial
Cost per profile evaluation completed

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