Overview
IWAS is a sustainable slow-fashion brand rooted in Indian craftsmanship. The brand operates from India while serving customers across the USA and Europe, focusing on conscious consumers.
Challenge
- Building international demand from India-based operations
- Competing with global sustainable fashion brands
- High shipping costs and long delivery timelines
- Need for strong brand storytelling and positioning
Strategy
We implemented a global D2C performance and brand-building model:
- Market research across USA & European sustainable fashion segments
- International SEO targeting ethical fashion keywords
- Meta & Google Shopping campaigns focused on high-income audiences
- Influencer collaborations in eco-fashion communities
- Conversion-optimized product pages with sustainability storytelling
- Email automation & retention campaigns
- Data-backed SKU performance optimization
Results (18 Months)
- 5X growth in international website traffic
- 60% of revenue generated from USA & Europe markets
- Improved conversion rate by 2.3X
- 35% repeat purchase rate through retention workflows
- Positive ROAS across international paid campaigns
The brand successfully positioned itself as a premium sustainable label globally, while managing operations from India.